Exciting news, RE/MAX of Southern Africa was recently recognized for “Best DOOH” campaign at the MMA South Africa Smarties Awards!

Highlights of the article below:

  • RE/MAX of Southern Africa activated its 3D anamorphic campaign programmatically with Hivestack’s Demand Side Platform (DSP).
  • It was a display of larger-than-life display of 3D visuals that appeared to be emerging from large billboard screens created by AdMakers International for its marketing agency Mark1.
  • Mark1 was able to uploaded creative, set and controlled campaign parameters based upon data collection taken of passerbys and scheduled the campaign to go live in specific locations when target audiences were in proximity of the screens.
  • This achieved a level of audience measurement sophistication that has never been possible before for the DOOH channel in South Africa.

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